SUCCESS STORY
The platform offering services to farmers via YARA Farmweather app ( a hyper-local weather app) successfully decreased the cost per install by more than 70%*. The app uninstalls rate experienced a decline and retained user increased Month on Month with more than 1M app overall installs gradually using Google, Facebook, Instagram and Youtube ad campaigns.
Achievements
1M
App Installs
74 %
Cost Per Install Decreased
54%
CPC decreased
4.5Star
Average Rating on Google Apps.
The Task at Hand
We had the task to reach the farmers in all regions of India. Increase number of installs, active users and overall retention of the user on the app.All this through digital media enabling the farmers to forecast the weather on their farms.
Considering the vast utility of the app for the farmers, we had the challenge to reach to them with an effective strategy designed to ensure their understanding and use.
Making It Possible:
With a strategic approach, research, data analysis and optimum ad placement we achieved made Yara FamWeather's One Million feat possible with an uplift in qualified app downloads.
Yara Farmweather ran ad campaigns on Google, Facebook, Instagram and Youtube to increase qualified app downloads.- Intelligently targeting Farmers with vernacular ads and creating an urgency/need for the Ads using video content (Vernacular).
- Formulating Google Ads to precisely target the accurate audience using location-based and keyword-based targeting in addition to custom and interest-based audience ( both generic and brand interests) on Facebook.
- Strategizing a full funnel approach including all possible platforms where the TG lies. Yara also created a lookalike audience based on existing customers to find people who would be more likely to be interested in its app.
- Using automatic placements and detailed targeting to deliver ads across Facebook, Instagram and Audience Network in a cost-efficient manner to create awareness about the digital platform.
"With our synergized efforts and well funneled vision, Yara FarmWeather app ranked #1 in Top Free and #1 in Top Trending in the Weather Apps Category"
Performance Objectives
Cost per Install
1 M+ No of App Installs
App Retention rate
In-App Engagement
Using The Right Platforms
What Our Clients Say About Us!
Jaskaran Singh
AVP Growth, BaaziGames
“Working with PROHED has turned out to be a great catalyst for us. Their innovative marketing solutions have helped us stay ahead of the competition and establish ourselves as the leading online gaming platform. Their strategies have not only helped us grow our audience but have also enabled us to retain our existing user base. We are confident that our collaboration with PROHED will continue to drive more success and growth in the future.”
“Great team that works tirelessly to deliver results for clients. We have been working with Prohed for over a year and the results have scaled well with growth for the business in line with set expectations. Wish Prohed team the best in all future endeavors.”
"The best part of working with Prohed has been that they don't operate as an external agency at all. They get into the depths of the business and look at all problems in a holistic manner."
"Team has a really good hold on app focused advertising methods which were important for our cost-effective scale-up."
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"The team at Prohed have been instrumental in developing our digital marketing strategies to enhance our customer acquisition performance for our programmes. The team are skilled, passionate and carry out their jobs in a professional and friendly manner. It is a pleasure to work with them."
"Pulkit's team did an outstanding job of understanding our requirements, chalking out an execution plan and giving us great ROIs for our digital ads at Akiva. What I liked the most about this team was their dedication and honest, simplified approach towards campaign execution. All the best team ProHed!"
"Prohed has felt like a true extension of our Marketing team over the last 6 months. They are responsive, collaborative and committed. I could not recommend them more highly."
"We have been working with Pulkit for over 3 months and his insights have been very sharp and focussed towards our business goals. Especially during June when we launched a big brand campaign with Kriti Sanon, Pulkit and team really stepped up to help with the media planning and overall strategy for Facebook. We look forward to a long term association."
"Working with Prohed has been a game-changer. Their profound expertise in D2C performance marketing and media buying, coupled with their ability to deliver swift, innovative solutions, makes them invaluable. Working with them feels like an extension of our own team; they are always aligned with our priorities and seamlessly integrated into our strategy. Truly a top-tier partner in our marketing efforts."
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