Every successful brand or business owes its success to that unique strategy that works wonders for them. For a lot of them, it is Performance Marketing. In this article, you will know everything that you need to know about Performance Marketing Services. Let’s get started from the basics, shall we?
What is Performance Marketing?
Performance Marketing is a digital marketing strategy that’s driven by results. It gives power to the advertiser since they only pay after the desired goal is achieved. Because of this, they can be confident that their marketing budget is spent only on successful campaigns. As a matter of fact, it is ideal for the companies which are looking to reach their audience at scale because payment is based on how users interact with the content. Moreover, the success rate of performance marketing campaigns is generally higher since all Performance Marketing Service Companies campaigns are highly targeted, and marketers make data-backed decisions and optimise their campaigns based on the results. This serves as a win-win for both merchants and affiliates.
Source: WordStream
How does it work?
Advertisers put their ads on a given channel and then pay based on how that ad performs. There are a few different ways to pay when it comes to performance marketing:
- Cost Per Click (CPC): Advertisers pay based on the number of times their ad is clicked on. This is a good way to drive traffic to your site.
- Cost Per Impression (CPM): Impressions are essentially views of your ad. With CPM, you pay for every thousand views.
- Cost Per Acquisition (CPA): With this structure, advertisers pay when consumers complete a specific action which could include making a sale, sharing their contact information, visiting your blog, etc.
Why Should You Go For It?
Here are the top four reasons why Performance Marketing is a hit across a lot of businesses:
- Budget-friendly: Performance Marketing is much more budget-friendly than traditional display advertising. Instead of paying a sum upfront regardless of the results, companies who employ performance marketing only have to pay when a specific action is achieved. Especially if you’re a small business operating on a limited budget, this is a much more cost-effective and results-driven strategy.
- Trackable Performance: Performance Marketing is measurable and transparent. In fact, brands can now see the entire click-to-consume path of each buyer, and identify where and in which channels to invest more and hence produce better results.
- Lower Risk: Since everything is performance-based, advertisers pay only after the desired action takes place, the CPA (Cost Per Acquisition) is often lower and the ROI higher. Hence, you have more in your pocket to explore different Performance Marketing strategies to be tested in order for you to grow and compete.
- Diversifying Your Revenue Streams: Instead of simply relying on your existing sales channels you will have another method for generating revenue. This can be valuable in tough economic times – especially if sales begin to lag in other channels.
Want to take your business the Performance Marketing way? You are at the right place!
Having served over 80 happy clients over 5 different continents, PROHED is the fastest Growing Performance Marketing Agency! Our team is Google and Facebook blueprint certified and is committed to providing you with better Performance-based marketing results and increased business returns. We’re a leading Performance Marketing Agency in Gurgaon and Delhi. What are you waiting for? It’s time to go ahead with PROHED.
