Botnal

Plant Based Science | Biocompatible Skincare

BACKGROUND

Botnal is a skincare brand rooted in plant-based sustainability and biocompatibility with a mission to cater all individuals of all genders and ages, offering a range of hydrating & plumping essences, detox serums, beard softeners, night cream, and neck cream.

GOAL

Improve the AOV & ROAS of Neck Cream Product.

STRATEGY

We identified multiple concerns & user perspectives to cater all possible audience aspects.

PRODUCT CREDIBILITY

Upsell Products
  • Boosting the credibility of our products by integrating various product-based applications, and providing knowledge-based information on the product page.
  • Optimizing the product page as per the user journey & behavior analysis. Furthermore, we optimized the website in terms of better fluidity to the user when he lands and crawls through the website.

Approach:

  • Refining our ad strategy by prioritizing bestsellers and highlighting unique features for increased engagement.
  • Using diverse ad formats across the entire customer journey, ensuring a seamless experience.
  • Showcasing sales and testimonials in our follow-up ads. Simultaneously, we're partnering with influencers to boost brand visibility and reach a wider audience.
  • Implementing dynamic content personalization techniques to tailor ad experiences based on user behavior, preferences, and demographics.
  • Continuously analyzing performance metrics and user feedback to refine our advertising strategy.

Conclusion

Through strategic planning and execution of various video collaterals (including product-based and influencer-based videos) and by implementing targeted strategies while optimizing the product page, we successfully elevated the brand's Return on Advertising Spend (ROAS). This resulted in increased profitability in our marketing endeavors, despite a threefold increase in CPM.

2.8x+

Revenue

+108%

Increase in ROAS

+65%

Increase in AOV

-18%

Decrease in Cost per Acquisition

Using The Right Platforms

Clients Love Working With Us!

Jaskaran Singh
AVP Growth, BaaziGames

“Working with PROHED has turned out to be a great catalyst for us. Their innovative marketing solutions have helped us stay ahead of the competition and establish ourselves as the leading online gaming platform. Their strategies have not only helped us grow our audience but have also enabled us to retain our existing user base. We are confident that our collaboration with PROHED will continue to drive more success and growth in the future.”

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Nishant Gupta

Cofounder - Iluvia

“Great team that works tirelessly to deliver results for clients. We have been working with Prohed for over a year and the results have scaled well with growth for the business in line with set expectations. Wish Prohed team the best in all future endeavors.”

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Parul Sarin

Cofounder - Skoodo

"The best part of working with Prohed has been that they don't operate as an external agency at all. They get into the depths of the business and look at all problems in a holistic manner."

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Ashutosh Kumar

Business Head India - Rivigo

"Team has a really good hold on app focused advertising methods which were important for our cost-effective scale-up."

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Aasha Chauhan

Founder - A Box Of Stories

"We love their holistic multi-funnel approach to e-commerce marketing that delivers growth with capital efficiency."

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Kirsty Perkins

Senior Marketing Manager - Pearson Online Learning Services

"The team at Prohed have been instrumental in developing our digital marketing strategies to enhance our customer acquisition performance for our programmes. The team are skilled, passionate and carry out their jobs in a professional and friendly manner. It is a pleasure to work with them."

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Neha Gupta

Marketing Head - Akiva

"Pulkit's team did an outstanding job of understanding our requirements, chalking out an execution plan and giving us great ROIs for our digital ads at Akiva. What I liked the most about this team was their dedication and honest, simplified approach towards campaign execution. All the best team ProHed!"

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Rebekah Brown

Founder, MPowder

"Prohed has felt like a true extension of our Marketing team over the last 6 months. They are responsive, collaborative and committed. I could not recommend them more highly."

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Vinita Joshi

Head of Marketing - Nyumi

"We have been working with Pulkit for over 3 months and his insights have been very sharp and focussed towards our business goals. Especially during June when we launched a big brand campaign with Kriti Sanon, Pulkit and team really stepped up to help with the media planning and overall strategy for Facebook. We look forward to a long term association."

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Shiva Sharma

Head - Digital marketing, Herbal Chakra

"Working with Prohed has been a game-changer. Their profound expertise in D2C performance marketing and media buying, coupled with their ability to deliver swift, innovative solutions, makes them invaluable. Working with them feels like an extension of our own team; they are always aligned with our priorities and seamlessly integrated into our strategy. Truly a top-tier partner in our marketing efforts."

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