4X
30 %
25%
50%
Customer journeys have become more complex and now an average user has over 7 touchpoints before they make a purchase. Hence, enabling cross channel SEM is the need of the hour for scalable and cost-effective results.
Custom audiences allow us to reach the ideal audience for your business in the Search campaigns by segmenting ad groups according to the platforms they have first visited on our website.
A healthy mix of custom and similar audiences is recommended for campaign scale-up
SEM is a channel where we advertisers are blessed to emulate the competition. We can bid on competitor's brand terms as well as on our own ones to prevent them from gaining an upper hand without spending much.
Custom attribution is the key to the real success of all SEM campaigns. We do a deep dive into all attribution models across channels and make a custom one for your business which reflect the key metrics for your business goal.
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