SUCCESS STORY
HCL Digital Concerts ran a series of campaigns to boost traffic to their monthly live concerts on their website and discovered that digital ads helped them grow average watch time by over 1400% in 3 months. It became a digital success with +450% growth in avg. view time for the live sessions, 10x growth in website traffic during live events, 3x lower cost per landing page view.
Achievements
45%
Growth in Avg. Watch Time During Live Sessions.
10X
Growth in website traffic during live sessions.
3X
lower cost per landing page view
The Task at Hand
The most important task was to build HCL Concert's digital following and use digital media to attract people to its live online events and boost the number of overall live visitors and watch time to live concerts.
The purpose was to identify talented and aspiring musicians and provide them with an opportunity to showcase their talent on digital platforms. It was to unearth India's hidden gems in classical music and art forms.
Making It Possible:
To drive the impeccable vision of giving a platform to artists and helping them find their stage online, we needed one major plan.
We pulled off the HCL Concerts using Purposeful Full Funnel Targeting.
We achieved by:
Running a Facebook campaign with interconnected audiences to build the digital following on their live concerts.- By partnering with PROHED, HCL Digital Concerts designed multiple variations of video
ads to strengthen the overall plan.
- Running Post Event campaigns to keep the buzz going with users who love classical
music.
- Using information gathered from the Facebook pixel on its website, HCL Concerts
created ads tailored to different audience groups based on their location, intent and
interests - a strategy that made it possible to connect with more potential visitors. As a
result, the organisation saw a hike in watch time from not only engaged users but also
from their lookalike audiences across the Indian subcontinent.
- We worked on creating audiences in a way they complement each stage if the funnel for most cost-effective watch time. This strategy also helped in boosting reach and performance.
Performance Objectives
Avg. Watch Time
Website Traffic
Live session Traffic
Cost per Landing page
Using The Right Platforms
The Success
With the help of the right products and a well thought out strategic plan HCL Digital Concerts was made a success along with the combined help of PROHED.
Various products included video ads, custom audience, lookalike audiences, core audiences, full funnel campaign, set up traffic with landing page views and Facebook Pixel.
We saw growth in All Key Performance Indicators (KPIs).
HCL Concerts performance marketing campaigns on Facebook successfully brought intent-based website visitors during live events complementing the growth in all- important KPIs. The campaigns which ran from December 2019 to February, 2020, achieved:
Clients Love Working With Us!
Jaskaran Singh
AVP Growth, BaaziGames
“Working with PROHED has turned out to be a great catalyst for us. Their innovative marketing solutions have helped us stay ahead of the competition and establish ourselves as the leading online gaming platform. Their strategies have not only helped us grow our audience but have also enabled us to retain our existing user base. We are confident that our collaboration with PROHED will continue to drive more success and growth in the future.”
“Great team that works tirelessly to deliver results for clients. We have been working with Prohed for over a year and the results have scaled well with growth for the business in line with set expectations. Wish Prohed team the best in all future endeavors.”
"The best part of working with Prohed has been that they don't operate as an external agency at all. They get into the depths of the business and look at all problems in a holistic manner."
"Team has a really good hold on app focused advertising methods which were important for our cost-effective scale-up."
"We love their holistic multi-funnel approach to e-commerce marketing that delivers growth with capital efficiency."
"The team at Prohed have been instrumental in developing our digital marketing strategies to enhance our customer acquisition performance for our programmes. The team are skilled, passionate and carry out their jobs in a professional and friendly manner. It is a pleasure to work with them."
"Pulkit's team did an outstanding job of understanding our requirements, chalking out an execution plan and giving us great ROIs for our digital ads at Akiva. What I liked the most about this team was their dedication and honest, simplified approach towards campaign execution. All the best team ProHed!"
"Prohed has felt like a true extension of our Marketing team over the last 6 months. They are responsive, collaborative and committed. I could not recommend them more highly."
"We have been working with Pulkit for over 3 months and his insights have been very sharp and focussed towards our business goals. Especially during June when we launched a big brand campaign with Kriti Sanon, Pulkit and team really stepped up to help with the media planning and overall strategy for Facebook. We look forward to a long term association."
"Working with Prohed has been a game-changer. Their profound expertise in D2C performance marketing and media buying, coupled with their ability to deliver swift, innovative solutions, makes them invaluable. Working with them feels like an extension of our own team; they are always aligned with our priorities and seamlessly integrated into our strategy. Truly a top-tier partner in our marketing efforts."
Go Ahead with PROHED - The Fastest Growing Performance Marketing Agency!
Book Your Free Performance Strategy Consultation Session with us.
Get in Touch