HCL CONCERTS

- The Online Blockbuster Showcase

Success In Short:

HCL Digital Concerts ran a series of campaigns to boost traffic to their monthly live concerts on their website and discovered that digital ads helped them grow average watch time by over 1400% in 3 months. It became a digital success with +450% growth in avg. view time for the live sessions, 10x growth in website traffic during live events, 3x lower cost per landing page view.

The Task at Hand:

The most important task was to build HCL Concert's digital following and use digital media to attract people to its live online events and boost the number of overall live visitors and watch time to live concerts.

The purpose was to identify talented and aspiring musicians and provide them with an opportunity to showcase their talent on digital platforms. It was to unearth India's hidden gems in classical music and art forms.

Making It Possible:

To drive the impeccable vision of giving a platform to artists and helping them find their stage online, we needed one major plan.

We pulled off the HCL Concerts using Purposeful Full Funnel Targeting.

We achieved by:

Running a Facebook campaign with interconnected audiences to build the digital following on their live concerts.
By partnering with PROHED, HCL Digital Concerts designed multiple variations of video ads to strengthen the overall plan.
Running Post Event campaigns to keep the buzz going with users who love classical music.
Using information gathered from the Facebook pixel on its website, HCL Concerts created ads tailored to different audience groups based on their location, intent and interests - a strategy that made it possible to connect with more potential visitors. As a result, the organisation saw a hike in watch time from not only engaged users but also from their lookalike audiences across the Indian subcontinent.
We worked on creating audiences in a way they complement each stage if the funnel for most cost-effective watch time. This strategy also helped in boosting reach and performance.

The Success:

With the help of the right products and a well thought out strategic plan HCL Digital Concerts was made a success along with the combined help of PROHED.

Various products included video ads, custom audience, lookalike audiences, core audiences, full funnel campaign, set up traffic with landing page views and Facebook Pixel.

We saw growth in All Key Performance Indicators (KPIs).

HCL CONCERTS

Success In Short:

The Task at Hand:

Making It Possible:

The Success:

Go Ahead with PROHED - The Fastest Growing Performance Marketing Agency!