SUCCESS STORY
With the right approach we achieved 150K App downloads, 40% reduction in cost per App install, 2.5X growth in number of installs and 67% reduction in cost per app action.
All this in just 3 months.
This, we call, Rivigo's fleet app fairytale.
Achievements
40%
Reduction in cost per app install
2.5X
Growth in number of app installs
67%
Reduction in cost per in app action
150k
App downloads
The Task at Hand
It was a straightforward cutout for us. Promote the Rivigo fleet app and increase the in app trips for the fleet owners.
What sounded simple required an all around approach to be turned into a success story.
Making It Possible:
First off we put in our expertise to collect the data and fill in the loop holes.- Through our live 360 degree measurability approach we figured out all possibilities for better
results and good performance.
We implemented our approach as follows:
- Universal App campaigns on Google with Vernacular Ads
- Utilised all Google placements like YouTube, PlayStore, Websites, Search.
- Identified regions receiving maximum load posts for sharp geographical targeting.
- Custom audience list based on local market data to enhance app usage.
Performance Objectives
Go To Market Strategy
Cost per Install
In-App Action
App Retention Rate
Using The Right Platforms
Clients Love Working With Us!
Jaskaran Singh
AVP Growth, BaaziGames
“Working with PROHED has turned out to be a great catalyst for us. Their innovative marketing solutions have helped us stay ahead of the competition and establish ourselves as the leading online gaming platform. Their strategies have not only helped us grow our audience but have also enabled us to retain our existing user base. We are confident that our collaboration with PROHED will continue to drive more success and growth in the future.”
“Great team that works tirelessly to deliver results for clients. We have been working with Prohed for over a year and the results have scaled well with growth for the business in line with set expectations. Wish Prohed team the best in all future endeavors.”
"The best part of working with Prohed has been that they don't operate as an external agency at all. They get into the depths of the business and look at all problems in a holistic manner."
"Team has a really good hold on app focused advertising methods which were important for our cost-effective scale-up."
"We love their holistic multi-funnel approach to e-commerce marketing that delivers growth with capital efficiency."
"The team at Prohed have been instrumental in developing our digital marketing strategies to enhance our customer acquisition performance for our programmes. The team are skilled, passionate and carry out their jobs in a professional and friendly manner. It is a pleasure to work with them."
"Pulkit's team did an outstanding job of understanding our requirements, chalking out an execution plan and giving us great ROIs for our digital ads at Akiva. What I liked the most about this team was their dedication and honest, simplified approach towards campaign execution. All the best team ProHed!"
"Prohed has felt like a true extension of our Marketing team over the last 6 months. They are responsive, collaborative and committed. I could not recommend them more highly."
"We have been working with Pulkit for over 3 months and his insights have been very sharp and focussed towards our business goals. Especially during June when we launched a big brand campaign with Kriti Sanon, Pulkit and team really stepped up to help with the media planning and overall strategy for Facebook. We look forward to a long term association."
"Working with Prohed has been a game-changer. Their profound expertise in D2C performance marketing and media buying, coupled with their ability to deliver swift, innovative solutions, makes them invaluable. Working with them feels like an extension of our own team; they are always aligned with our priorities and seamlessly integrated into our strategy. Truly a top-tier partner in our marketing efforts."
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