RIVIGO

-The Fleet App Fairytale

Success In Short:

With the right approach we achieved 150K App downloads, 40% reduction in cost per App install, 2.5X growth in number of installs and 67% reduction in cost per app action.

  • All this in just 3 months.
  • This, we call, Rivigo's fleet app fairytale.

The Task at Hand:

  • It was a straightforward cutout for us. Promote the Rivigo fleet app and increase the in app trips for the fleet owners.
  • What sounded simple required an all around approach to be turned into a success story.

Making It Possible:

  • First off we put in our expertise to collect the data and fill in the loop holes.
  • Through our live 360 degree measurability approach we figured out all possibilities for better results and good performance.

We implemented our approach as follows:

  • Universal App campaigns on Google with Vernacular Ads
  • Utilised all Google placements like YouTube, PlayStore, Websites, Search.
  • Identified regions receiving maximum load posts for sharp geographical targeting.
  • Custom audience list based on local market data to enhance app usage.

The Result:

Our ideology beams upon achieving visible results and transparency throughout. In a span of 3 months we achieved

40%

Reduction in cost per app install

2.5X

Growth in number of app installs

67%

Reduction in cost per in app action

150k

App downloads

Go Ahead with PROHED - The Fastest Growing Performance Marketing Agency!

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