We managed to get enrollments from 10 new countries, 45% increment in average qualified leads, 2.5X registrations for the Programme and 32% growth in lead conversions rate.
Thus, ensuring a fruitful globe-trotting graph for Pearson's LBS Program.It wasn't just about introducing Pearson's LBS around the globe but, to develop a media plan to identify the right geographies for the success of the same.
Rapid testing of platform/audience mix for leads. Cross channel ads on all social platforms coupled with Google. Creating new landing pages for international geographies like US, UK and ME Regularly crafting the right content and creative mix Set up drip email campaigns as per leads stage analysis. Campaign optimization and scale-up based on leads quality feedback."Basics help you strengthen your foundation and have endless possibilities"
To have strong basics and sharpened awareness is what it takes to amplify growth and ensure the success of a strategy. We always, begin with the basics and then add on whatever is required as per our research and measuring tactics.Being the Performance Marketing Professionals and Digital Strategy Marksmen isn't just about big campaigns but also about how well we can imply the basics and churn out maximum results and returns on investment.
45%
10
2.5X
32%
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