Dorabi

BACKGROUND

Dorabi excels in crafting comfortable and sustainable clothing for women. Its inclusive range accommodates sizes from XS to XXXL, with the option for personalized customizations. The collection features a versatile range, including dresses, kaftans, co-ord sets, and jumpsuits.

GOAL

To reach potential audience who is interested in Sustainable Lifestyle Clothing.

STRATEGY

We identified our key demographics and segmented the audience into different categories, including.

  • Individuals who prioritize sustainability in their clothing choices.
  • Those who appreciate breathable fabrics and desire a comfortable yet stylish wardrobe.
  • A diverse consumer base that values inclusivity in sizing and personalized style options.

By strategically aligning our targeting, ad formats, and content with each stage of the customer journey, we created a comprehensive full-funnel strategy for Meta campaigns that effectively guided users from awareness to retention.We regularly analyzed campaign performance and adjusted our strategy based on insights to optimize results.

Approach:

  • Identified and prioritized bestsellers in ad strategy.
  • Emphasized unique selling points for increased engagement.
  • Utilized diverse ad formats across the entire funnel.
  • Implemented sale-focused and testimonial ads in remarketing campaigns.
  • ICollaborations and Partnerships with Influencers.

Conclusion

Through precise audience segmentation, compelling creatives, and targeted strategies, we successfully established Dorabi as a leading sustainable clothing brand for women. In just the initial months of operation, we experienced significant growth in crucial performance metrics.

+45%

Increase in ROAS

+110%

Increase in Revenue

+79%

Increase in Orders

+27%

Increase in Average Order Value

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