The MOM Store

BACKGROUND

The Mom Store has been started with the vision to provide the best product for the Mom and her Baby. A mother is the most important care giver in the first few years of a child's life, yet there are limited products available around the needs and various stages of motherhood. The Mom Store intends to provide products that will make life simpler but at the same time look good. Products which are useful yet trendy. Products that will meet mothers demands, yet be fashionable.

GOAL

Overall Revenue Boost.

Attract new customers and increase spending from our existing base, ensuring sustainable growth.

STRATEGY

Deep diving into the primary demographics and organizing our audience into further categories like new mothers & mothers with kids.

We implemented our approach as follows:

  • Funnel-Wise Approach:
  • 1. Divide audience in different parts on the basis of their engagement with the brand. Engaging potential customers through captivating and informative content related to products & features.
  • 2. Existing Customer Focus - Upselling and Cross-selling:
  • Develop personalized content for existing customers, emphasizing upselling complementary products and cross-selling relevant items.
  • Leverage customer purchase history and preferences to tailor recommendations, enhancing the likelihood of additional purchases.
  • 3. Utilising different Ads Types & captivating attention span:
  • Utilising different ad types with real-life use cases of the products, highlighting their benefits and creating a stronger connection with the audience.
  • 4. Custom Audiences & DataSets:
  • Utilising custom audiences for different level of funnel systems and its relevant messaging
  • Remarket to people using the website
  • Engaging with audience who have already expressed interest in our best selling products considering the repeat customer study and user behaviour analysis.

Conclusion

By implementing this comprehensive strategy, the Mom Store brand succeeded to enhance customer engagement, maximize revenue from existing customers, and continuously adapt to market dynamics for sustained growth.

2.5+

ROAS

+68%

Inc in monthly website orders

+90%

90% monthly revenue boost

+83%

Increase in repeat orders

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